The Journey of Conservative Meme to Protest Emblem: This Surprising Story of the Frog
The revolution isn't broadcast, yet it might possess amphibious toes and large eyes.
It also might feature the horn of a unicorn or a chicken's feathers.
While rallies against the administration continue in American cities, protesters are utilizing the vibe of a neighborhood dress-up party. They've provided dance instruction, distributed treats, and ridden unicycles, while armed law enforcement observe.
Mixing humour and politics – a tactic researchers call "tactical frivolity" – is not new. Yet it has transformed into a signature characteristic of US demonstrations in recent years, used by various groups.
A specific icon has risen to become notably significant – the frog. It started when a video of an encounter between an individual in an amphibian costume and immigration enforcement agents in the city of Portland, spread online. From there, it proliferated to demonstrations across the country.
"There's a lot at play with that small inflatable frog," says a professor, a professor at UC Davis and a Guggenheim Fellow who studies creative activism.
From a Cartoon Frog to Portland
It is difficult to discuss protests and frogs without addressing Pepe, an illustrated figure co-opted by far-right groups during a previous presidential campaign.
As this image initially spread on the internet, it was used to signal certain emotions. Later, it was utilized to endorse a political figure, even one notable meme retweeted by that figure himself, showing Pepe with a signature suit and hair.
Pepe was also depicted in digital spaces in more extreme scenarios, portrayed as a historical dictator. Online conservatives exchanged "unique frog images" and established cryptocurrency in his name. Its famous line, "that feels good", was used an inside joke.
However Pepe didn't start out this divisive.
The artist behind it, artist Matt Furie, has stated about his distaste for its appropriation. Pepe was supposed to be simply an apolitical figure in this artist's universe.
This character debuted in an online comic in 2005 – apolitical and best known for a particular bathroom habit. In 'Feels Good Man', which follows the creator's attempt to reclaim ownership of his work, he said the character came from his experiences with companions.
When he began, Mr Furie experimented with sharing his art to the nascent social web, where people online began to borrow, remix and reinvent his character. As its popularity grew into darker parts of online spaces, Mr Furie attempted to distance himself from the frog, even killing him off in a comic strip.
Yet the frog persisted.
"It proves that we don't control symbols," explains Prof Bogad. "Their meaning can evolve and be repurposed."
Previously, the association of this meme meant that frogs became a symbol for conservative politics. A transformation occurred on a day in October, when a confrontation between an activist dressed in a blow-up amphibian suit and a federal agent in Portland, Oregon spread rapidly online.
The event followed an order to deploy military personnel to the city, which was described as "war-ravaged". Protesters began to congregate at a specific location, just outside of an ICE office.
Emotions ran high and an immigration officer deployed pepper spray at the individual, aiming directly into the air intake fan of the inflatable suit.
Seth Todd, Seth Todd, quipped, stating he had tasted "spicier tamales". But the incident became a sensation.
The frog suit was not too unusual for Portland, renowned for its quirky culture and left-wing protests that revel in the ridiculous – outdoor exercise, retro fitness classes, and unique parades. The city's unofficial motto is "Embrace the Strange."
The costume was also referenced in a lawsuit between the administration and Portland, which claimed the use of troops was unlawful.
Although a judge decided in October that the president was within its rights to deploy troops, a minority opinion disagreed, noting in her opinion the protesters' "well-known penchant for donning inflatable costumes while voicing their disagreement."
"It is easy to see the majority's ruling, which adopts the description of Portland as a battlefield, as merely absurd," the dissenting judge stated. "Yet the outcome goes beyond absurdity."
The deployment was "permanently" blocked soon after, and troops have reportedly departed the area.
However, by that time, the frog had become a significant anti-administration symbol for the left.
The costume appeared across the country at No Kings protests that fall. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They appeared in small towns and big international cities abroad.
The inflatable suit was backordered on major websites, and rose in price.
Controlling the Optics
What brings both frogs together – lies in the interplay between the humorous, benign cartoon and underlying political significance. Experts call this "tactical frivolity."
This approach is based on what Mr Bogad terms the "irresistible image" – frequently absurd, it acts as a "disarming and charming" act that calls attention to a cause without needing explicitly stating them. This is the goofy costume you wear, or the symbol circulated.
The professor is an analyst in the subject and an experienced participant. He's written a text called 'Tactical Performance', and taught workshops internationally.
"You could go back to historical periods – under oppressive regimes, absurd humor is used to speak the truth indirectly and while maintaining a layer of protection."
The theory of this approach is three-fold, he explains.
When activists confront the state, a silly costume {takes control of|seizes|influences